Category: Branding

So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy...

What’s your firm’s personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don’t be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her...

What’s your company culture? Your value system? Who are you and what do you stand for? It’s important to set some guidelines to let employees and those invested in your company to know what’s what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on...

As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you...