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Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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What's your firm's personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don't be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her very own personality. And your firm’s personality certainly isn’t set in stone and beyond your control. In fact, it’s completely up to you how you present your firm personality to your prospects and clients. Start by defining the exact experience you want to give...

You wouldn't go to a chiropractor for cosmetic surgery, so why would you let a non-designer create your company's logo? First impressions go a long way! Make sure your company is represented by a logo that's worthy of you and your business. It's around when you're not, so make it matter. Use local graphic designers who know their stuff--it's an investment in the face of your business and well worth every dime. In giving your logo a lift you may also want to invest in giving a lift to your website as well. If your...

Share this:     July 2014 Dare to Be Different So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest. So What Is Your USP? But, don’t worry about how you deal with all that marketing clutter. Think about your...

What's your company culture? Your value system? Who are you and what do you stand for? It's important to set some guidelines to let employees and those invested in your company to know what's what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on the same page and you can hold one another accountable and create a great environment for employees, customers, and yourself. How to Create an Ethical Firm: Firms have to follow the law and the law is black and white. Being ethical in...

PILMMA Super Summit 2014 – Stupendous Success! As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career.  The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association) you should be, was focused this time primarily on processes/procedures systems to help acquire leads and new potential clients, to “touch” them, keep them and have them become referral sources.  The speakers were amazing because of the invigorating and positive approaches...

Are Americans becoming more isolated and lonely? We’re certainly spending more time alone. According to the book The Lonely American, by Jacqueline Olds and Richard Schwartz (Beacon Press), 25.8 percent of Americans lived in one-person households in the year 2000, more than triple the 7.7 percent in 1940. From 1985 to 2004, the number of people who said they had no one to discuss important matters with tripled, to almost 25 percent. As we spend more time on the Internet, are we losing touch with the people around us, or just finding new ways of connecting?...

So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest. So What Is Your USP? But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a...

Customers are the cornerstone of every business, the foundation needed to keep things stable. Using a CRM (customer relationship management) as the central hub to house prospects' and current clients' information can help you manage the building blocks required for the relationship. A CRM lets you gather and store essential information so you know what you've already done right with a client and what your next steps will be. Many even have integrated project management solutions built in so you can build bridges to stronger customer relationships.   Best CRM for Small Business: Insightly vs. Nimble vs....

Memorial Day began in the 19th century as “Decoration Day.” Citizens were urged to decorate the graves of soldiers who’d died in the Civil War. After World War I, Decoration Day expanded to include ceremonies honoring the dead in all of America’s wars. Decoration Day became Memorial Day officially in 1967. In 1968 the Uniform Holidays Act established it as one of three holidays (including Veteran’s Day and George Washington’s birthday, now called President’s Day) celebrated on a Monday to create a convenient three-day weekend. Memorial Day is now observed on the last Monday in May. One tradition...

All call centers are not created equal. Whether your team is based on support, sales, or something else, you can cut costs and be more efficient with a cloud-based system. Keeping customers happy should be rule number one for all business owners, because poor customer service or poor support won't bode well for anyone. Cloud-based support systems have all the tools you need to answer and route calls, create queues, and it even runs reports to see how your team is performing. How's that for a silver lining? Call center phone systems provide the needed tools...