Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

Blog

Read our latest posts
  • All
  • articles
  • Branding
  • Client Experience
  • Client Service
  • CRM
  • Design
  • Everything Else
  • Guest Blogs
  • Law Firm Development
  • law firm marketing
  • Lawyer Marketing
  • news
  • newsletters
  • Online Video Marketing
  • Safety
  • Uncategorized

Have you ever thought about your “buying tendencies”? Are you more likely to buy from someone who greets you at the door of a store and asks if they can help you?  You may say “No Thank You, I’m just browsing.” But, you’re more likely to buy from them if they have first offered you to help you.  The same goes for your website.  Websites today are like stores.  The first contact you have with a potential client is crucial. The client experience is crucial at every step.  This is even more true today when much...

It is no surprise that clients make the majority of their decisions based on emotion vs. any kind of rational “calculation”—and the more emotionally engaged clients will probably recommend a lawyer or firm more often. This doesn’t necessarily mean you have to pull at the heart strings through your marketing (although, it can’t hurt), but rather identify impactful ways to make meaningful connections. This is where small to medium sized firms have the size and agility to do this well. A thorough review of your client service is a great place to start—online and offline. By...

Let’s be reasonable: No segment of the population is right 100% of the time. Clients are no exception. Clients are bound to make mistakes. That said, as a partner, you should always give your clients the benefit of the doubt. That’s the true lesson of the age-old adage. Treat your clients with fairness, honesty and respect, and expect they’ll do the same for your firm and staff. If a client has a good-faith complaint, you should hear them out. Then you should deliver a solution.  If a client is rude, you should always remain polite.  This...

Client based referrals can help any lawyer build a successful practice. But there’s a larger audience out there that doesn’t know any of your existing clients and doesn’t have any idea who you are and wants to find an attorney by searching online. Here are six ways for lawyers to use digital marketing to get noticed. 1. Establish a Digital Profile You should create a strong profile about who you are and your area of expertise and post it across the different directory sites that serve as resources for people looking for lawyers. This will put you...

Your firm needs a millennial mindset. Beginning in 2000, the oldest of the millennial generation began graduating college and entering their minimum wage jobs with student loan debt. They started their careers just as the economy went south. So, they grabbed technology by the tail, molded it into new shapes and forever changing algorithms and changed the future— thereby taking the rest of us along for the ride. If you and your firm are still grudgingly dragging your heels behind this generation, thinking they’re not your market or they’ll respond to traditional tactics, you’re missing out....

Small business owners begin with a hefty startup investment just to get off the ground. The last thing you want to think about is more spending. But the old adage that “it takes money to make money” holds some truth, especially for young companies. In order to ensure your success, you’ll need to assess what expenses to build into your budget. Begin by considering the expense question from two angles: What business spending is necessary for my operation’s success? What investments will produce a return for my company? The first question is one of fixed costs. You’ve likely already...

What's Your Story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my firm’s story is to show people that I personally know what it feels like to build a firm having been in their shoes as a former attorney, and then doing it daily as an internal...

Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers. Your customers are there. Did you know that more than 50 percent of U.S. adults now use two or more social media platforms, and a whopping 71 percent of all U.S. Internet users are on Facebook? You need to meet expectations, so make...

This is never truer than when we think about being tactful.  Often times a little tact goes a long way.  Being raised in the South, tact is, or should be our middle names!  Sayings like, “bless her heart” are often heard following what can be thought of as critical remarks or constructive criticism. Comedian, Steve Martin once said, “Some people have a way with words and some not have way.”  When we think about the interaction between our front line staff members and our clients, do this staff members communicate and demonstrate their understandings of the...

Recently I read an article that discussed what it really means to have “engaged” employees and what that means to your firm.  I am sure that your first inclination is that disengaged employees can mean decreased productivity, low morale and low employee satisfaction.  Unfortunately, employee engagement goes far deeper and therefore has deeper implications for your firm.  In a recent article written for Forbes magazine, author Kevin Kruse defined “employee engagement” in the following way: “the emotional commitment an employee has to the organization and its goals.”  This emotional commitment means that engaged employees actually...