CLIENT CENTRIC FOCUS +
TRUTHFUL SELF-KNOWLEDGE =
SUPERIOR CLIENT SERVICE

Several passages from a favorite book of mine, Bread for the Journey, a daily journal by Henri Nouwen, made me think about the vision and importance of being client-centric and the overall client experience. In order to maximize the client experience, we must first maximize ourselves and our own personal “experience” and self-knowledge. Henri Nouwen writes:

3 QUESTIONS FOR SELF-IMPROVEMENT IN YOUR CAREER & LIFE

Success is built on a foundation of self-knowledge. If you find that you’re sabotag­ing your own efforts, try asking these questions to get at the root of the issue:
What unproductive patterns keep returning in your life? Maybe the answer is procrastination, fear of trying something new, or lack of trust. Identify it so you can deal with it directly
What’s the impact of these negative patterns? When you see how your negative habits are harming you and those around you, you’ll be more motivated to do something about them.
What is the origin of the behavior? You don’t need years of psychoanalysis for this. Just pinpoint when the negative pattern began, and what prompted it. Most of the time you’ll be able to adjust your attitude by realizing that circumstances have changed, and that you don’t need to keep repeating the unproductive behavior.

HAVE FUN IN THE SUN, BUT BEWARE OF SKIN CANCER
Skin cancer is the most common form of cancer: More than 2 million Americans are diagnosed with it every year, and one in five of us will develop it in the course of our lifetimes. Fortunately, it’s also the easiest to treat and cure, if it’s identified early.
Regular visits to a dermatologist are vital to protecting your skin, but in between appointments, keep an eye out for these typical forms of skin cancer before they turn deadly:
Basal cell carcinoma. The most frequently diag­nosed skin cancer, this appears as a translucent bump that may be pearly, pink, or shiny. It’s associated with exposure to UV rays and, if untreated, can become disfiguring, but basal cell cancers rarely metastasize. They can be removed with minimally invasive surgery in a doctor’s office.
Squamous cell carcinoma. These tend to look like sores: red, crusty, or scaly. They may bleed and are often painful. They’re usually found on sun-ex­posed areas of the skin. Squamous cell cancers are the second-most-common form of skin cancer and will grow if not treated. Again, different types of surgery can remove the cancer if performed early enough.
Melanoma. Melanoma appears as an irregular mole that may be black, brown, skin-colored, or even pink or white. This is the most serious type of skin cancer, capable of spreading to other parts of the body with fatal results if not treated quickly. Because melanoma can resemble a mole, be the lookout for any lesion on your skin that seems different from the rest.

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